Privacy Statement

We, the ADVENA UG (limited liability), take the protection of your personal data very seriously. In the collection, procession and utilization of personal data, we take account of the regulations of the Federal Data Protection Act (BDSG), the German Telemedia Act (TMG), as well as the General Data Protection Regulation (DSGVO), which has been forced since May 25, 2018.

Information about privacy


Responsible for the processing of data is:
Advena Handelsgesellschaft UG (haftungsbeschränkt)
Rosenheimer Str. 20
10779 Berlin
49 (30) 213 00 884

Thank you for visiting our website. Protection of your privacy is very important to us. Below you will find extensive information about how we handle your data.

1. Access data and hosting

You may visit our website without revealing any personal information. With every visit on the website, the web server stores automatically only a so-called server log file which contains e.g. the name of the requested file, your IP address, the date and time of the request, the volume of data transferred and the requesting provider (access data), and documents the request. 

These access data are analysed exclusively for the purpose of ensuring the smooth operation of the website and improving our online appearance. This serves according to Art. 6 (1) 1 lit. f GDPR the protection of our legitimate interests in the proper presentation of our online appearance that are overriding in the process of balancing of interests. All access data are deleted no later than seven days after the end of your visit on our website.

Third-party hosting services
Data are also processed by a third-party provider that we have engaged to render hosting and website presentation services on our behalf. This provider processes on its servers all data that are collected in the manner specified below when you visit our website or fill in forms made available for this purpose. Data are processed on other servers only in the scope described herein. 

This service provider is based in an EU or EEA member state.

Using of social network plugins of Facebook, Instagram, Pinterest

Our website uses so-called social network plugins (“plugins”).

If you call a page of our website that contains such a plugin, your browser will establish a direct link to the servers of Facebook, Google, Twitter or Instagram. Then, the content of the plugin will be transferred by the relevant provider directly to your browser and integrated within the page you are viewing. This allows the providers to obtain information that you viewed the page of our website in your browser, also if you do not have an account with the relevant provider or are currently not signed in. This information (including your IP address) will be sent from your browser directly to the relevant provider’s server (which may be in the USA) and stored there. If you have signed in to your social network account, the providers will be able to directly attribute your visit to our website to your social network account. If you interact with the plugins, e.g. click the ‘Like’ or ‘Share’ button, this information will be also sent directly to the provider’s server and stored there. In addition, the information will be published on the social network page and your contacts will be able to see it. This serves the protection of our legitimate interests in the optimal marketing of our website according to Art. 6 (1) 1 lit. f GDPR that are overriding in the process of balancing of interests.

To find out more about the purpose and scope of collection, further processing and use of the data by the providers on their websites, and to learn about the available contact options and your rights in this respect and how you can customise your browser to better protect your privacy, please see the data privacy policies of the providers:

If you do not want the social networks to attribute the data collected through our website directly to your social network account, you must sign out of the relevant account before visiting our website. You may also use add-ons for your browser, e.g. the “NoScript” script blocker, to stop plugins.

Our online presence on Facebook, Instagram, Pinterest
Our presence on social networks and platforms serves a better, active communication with our customers and interested parties. We inform there about our products and current special offers.
When you visit our websiteson social media, your data may be automatically collected and stored for market research and advertising purposes. So-called usage profiles are created from these data using pseudonyms. These can be used, for example, to place advertisements inside and outside the platforms that presumably correspond to your interests. For this purpose, cookies are usually used on your terminal. The visitor behaviour and the interests of the users are stored in these cookies. This serves in accordance with Art. 6 (1) 1 lit. f) GDPR to protect our legitimate interest in an optimised presentation of our offer and effective communication with customers and interested parties that are overriding in the balancing of interests. If you are asked by the respective social media platform operators for a consent into the data processing, e.g. with the help of a checkbox, the legal basis of data processing is Art. 6 (1) 1 lit. a GDPR. 
If the aforementioned social media platforms are headquartered in the USA, the following applies: The European Commission has adopted a decision on appropriateness for the USA. This goes back to the EU-US Privacy Shield. A current certificate for the respective company can be viewed here.
For detailed information on the processing and use of the data by the providers on their pages as well as a contact option and your rights and setting options for the protection of your privacy, in particular opt-out options, please refer to the providers’ data protection information linked below. If you still need help, you can contact us.

The data processing is based on an agreement between jointly responsible parties in accordance with Art. 26 GDPR, which you can view here.
Further information on data processing within the framework of visiting a Facebook fan page (information on Insights data) can be found here.



Possibility to object (opt-out):




Being the data subject, you have the following rights according to:

  • art. 15 GDPR, the right to obtain information about your personal data which we process, within the scope described therein;
  • art. 16 GDPR, the right to immediately demand rectification of incorrect or completion of your personal data stored by us;
  • art. 17 GDPR, the right to request erasure of your personal data stored with us, unless further processing is required
    • to exercise the right of freedom of expression and information;
    • for compliance with a legal obligation;
    • for reasons of public interest or
    • for establishing, exercising or defending legal claims;
  • art. 18 GDPR, the right to request restriction of processing of your personal data, insofar as
    • the accuracy of the data is contested by you;
    • the processing is unlawful, but you refuse their erasure;
    • we no longer need the data, but you need it to establish, exercise or defend legal claims, or
    • you have lodged an objection to the processing in accordance with art. 21 GDPR;
  • art. 20 GDPR, the right to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format or to request its transmission to another controller;
  • art. 77 GDPR, the right to complain to a supervisory authority . As a rule, you can contact the supervisory authority at your habitual place of residence or workplace or at our company headquarters.

If you have any questions about how we collect, process or use your personal data, want to enquire about, correct, restrict or delete your data, or withdraw any consents you have given, or opt-out of any particular data use, please contact our in-house data protection officer:

Data protection Officer:
Dr. Mona Ricarda Noack
Rosenheimer Str. 20
10779 Berlin
49 (30) 213 00 884

Right to object
If we process personal data as described above to protect our legitimate 

interests that are overriding in the process of balancing of interests, you 

may object to such data processing with future effect. If your data are 

processed for direct marketing purposes, you may exercise this right at 

any time as described above. If your data are processed for other 

purposes, you have the right to object only on grounds relating to your 

particular situation.

After you have exercised your right to object, we will no longer process

 your personal data for such purposes unless we can demonstrate 

compelling legitimate grounds for the processing which override your 

interests, rights and freedoms or for the establishment, exercise or 

defence of legal claims.

This does not apply to the processing of personal data for direct 

marketing purposes. In such a case we will no longer process your 

personal data for such purposes.


Datenschutzerklärung erstellt mit dem Trusted Shops Rechtstexter in Kooperation mit FÖHLISCH Rechtsanwälte.